摘要
手机电视被称为新媒体先锋,一路走来,受到了业界的青睐,北京、上海和广州等地的媒体纷纷上马手机电视业务,以期抢占潮头,争夺先机。其实,任何一种媒体的诞生及其生命力,都要通过传播效果来反观,受众作为影响传播效果的重要因素,向来受到传播学者关注。手机媒体想在媒体生态中获得一席之地,并求得更好的发展,必须从受众因素分析入手,探求其必要性和可行性。
Being favored by the journalism industry, mobile phone TV is called the pioneer of new media, with media in Beijing, Shanghai and Guangzhou, etc, are all getting into business on mobile phone in succession in order to race to control the decisive occasion. In a matter of fact, the naissance and vitality of any medium must be checkout by the effect of communication; and audience, which is a significant factor to work on the effect of communication, is always drawing attention of communicationists. To gain a better development and a key position in media entironment, mobile phone media analysis must be started from audience factor and searching for its necessity and feasibility.
出处
《新闻界》
CSSCI
北大核心
2007年第3期94-96,共3页
Journalism and Mass Communication
关键词
手机电视
受众
传播效果
调查
mobile phone audience communication effect survey
