摘要
目前，我国饮料行业同质化较为普遍，一直困扰行业发展。那么，如何走出同质化的怪圈？必须走差异化的路子!本文分析了同质化现象和对行业发展的影响，提出了摆脱我国饮料同质化现象的对策。
Cun＇ently, our country beverage profession turns with quality more widespread, has been perplex the profession development. So, how come out with strange turn that quality turn？ Must walk the road son that difference turn! Analyzed to turn the phenomenon with quality and to the influence that profession develop, put forward to get away from the our country beverage and the counterplan that quality turn.
出处
《饮食文化研究》
2007年第3期74-78,共5页
Dietetic Culture Research
关键词
饮料
同质化
差异化
对策
Beverage
Turn with quality
Bad alienation
Counterplan
