摘要
通过对《节能》杂志相关资料的分析,探索了强化科技期刊市场竞争意识的策略,以期形成与科技期刊特色相吻合的广告理念。
Through analyzing on the relevant information of the journal of Energy Conservation, this paper probes into the tactics of strengthening the market competition consciousness of sci-tech periodical in order to form the advertisement concept fitting in with the sci-tech periodical characteristics.
出处
《科技情报开发与经济》
2007年第18期101-102,共2页
Sci-Tech Information Development & Economy
关键词
《节能》杂志
科技期刊
广告管理
journal of Energy Conservation
sci-tech periodical
advertisement management
