摘要
会展旅游是一种专业性强,产品附加值高,赢利能力强的综合性旅游活动形式.本文用SWOT分析法,分析了西宁市开发会展旅游的优势、劣势、面临的机遇和挑战,提出了西宁市会展旅游开发的对策.
MICE tourism is professional tourism product of high profit with a SWOT analysis this paper analysis the strengh the weakness, opportunities and threats for Xining＇ s MICE tourism development and provides suggests about exploring of MICE tourism in sining.
出处
《青海师范大学学报（自然科学版）》
2007年第2期88-92,共5页
Journal of Qinghai Normal University(Natural Science Edition)
