摘要
韩国游客是目前我国入境游客市场中的最大群体。本文分析了目前韩国来华游客的主要市场特征,以及吸引韩国游客来华旅游的有利因素,最后提出了开发韩国客源市场的主要策略。
The Korea tourists are the biggest groups of the total tourists overseas in present. This paper analyzed the main market characteristic of Korea tourists, and analyzed the favorable factors that attracted the South tourists, then proposed the main strategy to developed the market of Korea tourists.
出处
《湖北广播电视大学学报》
2007年第6期113-114,共2页
Journal of Hubei Radio & Television University
关键词
韩国
游客
市场特征
策略
Korea
tourist
market characteristic
strategy
