摘要
广告专业招生的激增给高校的广告教学、实践、就业等环节带来多方面的压力,众多高校的广告专业面临着广告教育的定位和品牌塑造的挑战。特别是独立本科学院,如何优化“服务型教育体系”,更好地为地方经济服务已成为热点问题。文章从“服务型教育体系”内涵和独立本科学院特点出发,在广告专业的课程设置、课堂教学方式、实验教学、实践基地建立等方面进行整理、剖析,挖掘了其具有实际价值,为独立本科学院培养广告人才提供坚实可佐证的教学模式。
The considerable increase of the number of students in advertisement study added varied pressures on regular teaching, field prractice, and employment. Advertisement specialty in many colleges and universities, especially in independent colleges, meets with the challenges ofrepositioning and brand molding. The present service-oriented education system calls for the innovation of advertisement education in ways of self-improvement and serving the local economy. Based upon the characteristics of nowadays advertisement education, the writer puts forward some practical measures to renew the methodology to better cultivate the students.
出处
《浙江万里学院学报》
2007年第4期128-130,共3页
Journal of Zhejiang Wanli University
基金
宁波市教育科学规划研究课题"服务型教育体系下独立学院广告教学创新模式探索"(甬教科规办[2006]8号)
关键词
服务型教育体系
独立学院
“1234”定位
四课堂互动模式
service-oriented education system
independent college
＂1234＂positioning
interacton of four classes
