5Ghosh, Shikhar, Making Business Sense of the Intemet, Harvard Business Review, March-April 1998: 126-135.
6Hamel, Gary and Jeff Sampler, The E-Corporation, Fortune, December,1998, (7): 44-55.
7Butler, Patrick and Joe Peppard, Consumer Purchasing on the Intemet:Processes and Prospects, European Management Journal, October 1998,6(5): 600-610.
8Peterson, Robert A., Sridhar Balasubramanian, and Bart J.Bronnenberg, Exploring the Implications of the Internet for Consumer Marketing, Journal of the Academy of Marketing Science,1997, 25(4): 329-346.
9Steinfield, C., Kraut, R. & Plummer, A., Journal of Computer-Mediated Communication, 1997, 1.
10Clemons, E.K. and Row, M. , Journal of Management Information Systems, 1988, 5: 36-50.