摘要
虚假药品广告是一种社会危害极深的违法广告,其表现形式复杂多样。由于立法不健全、监管体制不完善、处罚力度不够、社会监督缺失等原因,导致消费者合法权益不能得到全面保护。应通过对现行法律法规的修订、公益诉讼制度的建立、企业信用制度的启动以及消费者救济途径的拓宽等对策加以解决。在加强对虚假药品广告进行行政监管的同时,尤其要注重消费者权益的民事救济。
False medicine advertisements which are very harmful to society and illegal are presented in various forms. Due to imperfect legislation, imperfect supervision and management system, not severe enough penalization, and lacking and loss of social supervision, customers＇ legal rights and interests cannot be completely protected. These problems should be solved through revising laws and regulations currently in effect, and establishing public welfare lawsuit system, and starting up of enterprises＇ credit system, and broadening ways of helping customers. Therefore, administrative supervision should be intensified; meanwhile, Civil help of customers＇ rights and interests should be particularly stressed.
出处
《宜宾学院学报》
2007年第5期47-50,共4页
Journal of Yibin University
关键词
违法药品广告
虚假药品广告
消费者权益
Illegal Medicine Ads
False Medicine Ads
Customers＇ Rights Interests
