摘要
围绕客户关系管理和基于电子商务的高校社区医院卫生医疗服务营销展开讨论,提出一种以流程为导向构建以客户为核心的高校社区医院客户关系管理系统的功能框架,以及该系统基于“平衡式计算”模式的电子化实现环境。
A discussion has been launched about the client relationship management and universities community hospital health medical service marketing based on the electronic commerce. Then a proposal of a functional frame of a management system has been put forward with an aim of constructing a flow-guided and client-centered relationship in college community hospitals as well as the ＂balance computation＂ pattern grounded on electronic realization environment.
出处
《武汉理工大学学报（社会科学版）》
2007年第3期355-357,共3页
Journal of Wuhan University of Technology:Social Sciences Edition
关键词
客户关系管理
高校社区医院
卫生医疗服务
平衡式电算
client relationship management
college community hospitals
health medical service
bal ance computation
