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国外非营利组织市场导向研究综述 被引量:4

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摘要 本文评介了西方学者在非营利组织市场导向的内涵、特点以及前因和结果变量等方面所取得的研究成果,并扼要指出了西方学者的研究成果对我们的启示意义。
出处 《外国经济与管理》 CSSCI 北大核心 2007年第5期54-58,共5页 Foreign Economics & Management
基金 广东省自然科学基金项目<广东采供血机构市场导向与组织绩效关系研究>(编号:06023183)
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  • 3Gonzalez,L,Vijande,M,and Casiellse,R.The market orientation concept in the private nonprofit organization domain[J].International Journal of Nonprofit and Voluntary Sector Marketing,2002,7(1):55-67.
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  • 9Seymour,T,Gilbert,D,and Kolsaker,A.Aspects of market orientation of English and Welsh charities[J].Journal of Nonprofit and Public Sector Marketing,2006,16(1/2):151-169.
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