摘要
文章介绍了数据挖掘技术的相关知识及其在移动客户管理中的应用,并以客户流失分析作为实例,描述了数据挖掘的整个应用过程,最后对国内数据挖掘应用现状进行了分析。
The article introduces the related knowledge of data mining technology and its application in the customer management, takes the example of analyzing the customer reducing, describes the entire application process of data mining, and finally has carried on the analysis of the present situation to the domestic data mining application.
出处
《农业网络信息》
2007年第5期196-198,共3页
Agriculture Network Information
关键词
数据挖掘
客户关系管理
客户流失
Data mining
Customer relationship management
Customer reducing
