摘要
通过文献资料法、问卷法、数理统计法对深圳市高校大学生体育消费现状进行研究和分析。了解深圳市大学生体育消费的意识、动机和方向,并进行分析和讨论。为开创深圳市大学生体育消费市场提供理论借鉴。
A research and analysis of current sporting consumption by university students in Shenzhen is conducted through documentation consulting,questionnaire surveying,quantitative statistics et cetera.Their current situation,motivation as well as orientation in sporting consumption are analyzed and discussed.A theoretical reference can be made to this paper for developing the sporting market in Shenzhen.
出处
《特区经济》
北大核心
2007年第4期46-47,共2页
Special Zone Economy
关键词
大学生
体育消费
现状
University Students
Sporting Consumption
Current Situation
