摘要
通过对中国服装行业的SWOT分析,提出了针对我国服装业现状应该采取的战略选择。希望从中能给中国的服装行业在国际市场上生存、发展和壮大,以及有朝一日可成为服装出口强国带来一些可供参考的意见和建议。
This essay raises available strategic options based on the current condition of Chinese clothing industry through SWOT analysis. The purpose is to provide some valuable suggestions to develop, strengthen and consolidate Chinese clothing industry to improve it to be powerful and competitive in exporting.
出处
《科技创业月刊》
2007年第5期94-96,共3页
Journal of Entrepreneurship in Science & Technology
关键词
中国服装行业
SWOT分析
国际化
Chinese clothing industry, SWOT analysis, internationalization