摘要
采用多元线性逐步回归方法得出各分社以及各个课程的单位书号销售量,界定包含满意度、市场占有率、出版社的相对地位等属性的强势产品概念,使用熵权法和逼近理想点法(TOPSIS)建立了一个强势度排序指标。对于书号配置问题,使用二步决策思想进行资源优化配置,考虑出版社当年效益同时兼顾了长远发展战略,建立了整数规划模型,提高了企业的竞争力。
In this paper, the sales of unit book serial number of every branch and each courses are calculated by muhivariant linearity gradual regress. The concepts of pre - eminent product including satisfaction, market share, press＇ s relative position ete are established. With Entropy - Weight and similarity to ideal solution （ TOPSIS）, a strong power degree ordering index is construeted. Considering the benefits and long - term development strategy of the press, a two - step decision should be in place and a multiple target integral programming model is constructed to solve optimum allocation of resources. By doing so, the eompetitive prowess of businesses is enhanced.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2007年第4期110-112,116,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
国家自然科学基金资助项目(60473081)
关键词
出版社资源配置
强势度
二步决策
多目标整数线性规划
allocation of press resources
strong power degree
two - step decision
multiple target integer linear programming
