摘要
面对激烈的市场竞争,高职学报为了更好地生存与发展,实施品牌建设发展战略成为必然选择。高职学报品牌化建设可以通过准确定位、资源整合、名栏创建、培育作者群、建立高素质的编辑队伍、宣传策划等策略来进行。而品牌的拓展和延伸,有助于实现高职学报品牌效益的最大化。
Faced with intense market competition, higher vocational journals implement the development strategy of brand- name construction in order to survive and further advance, which is an inevitable option. Brand-name eonstrnetion of higher vocational journals can be conducted on the basis of accurate position, resource inte- gration, popular column construction, training of writer cluster, construction of top quality editing staff, publicity plotting etc. On the other hand, brand - name expansion contributes to the realization of maximal brand- name benefits of higher vocational journals.
出处
《南宁职业技术学院学报》
2006年第4期114-117,共4页
Journal of Nanning College for Vocational Technology
关键词
高职学报
品牌
策略
建设
拓展
higher vocational journals
brand - name
strategy
construction
expansion
