摘要
有效传播在于有效互动。有效互动取决于图形传播的质量。图形传播的质量涉及到诸多方面,主要从视觉沟通、服务受众、信息编码、理解媒介、创意语言几个方面进行了探讨。研究数字化时代图形传播与有效互动是为了更有效、更有意义地开展图形传播,以改善人类社会的交往和沟通,促进人类文明的发展。
The effective communication lies in the effective interaction, which is dependent on the quality of graphic communication. The factors influencing the quality of graphic communication were discussed, such as visual communication, audience service, information coding, understanding media, and initiative diction. The purpose was to improving the graphic communication and effective interaction in the digital era. As a result, communication in the human society can be improved and the human civilization can be developed fully.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第4期141-143,共3页
Packaging Engineering
关键词
数字化时代
图形传播
自助餐厅
服务受众
有效互动
digital era
graphic communication
cafeteria
audience service
effective interaction
