摘要
目前手持电视主要有电信模式和广播模式两大传播模式,这两大传播模式在传输方式、信息接收各方面各有利弊。从手持电视产业的供应链和接收链进行分析,电信模式和广播模式互补合作建立起来的整合模式是目前最为丰富完整、最为理想的手持电视运营方案,但这有赖于不同行业、各环节的通力合作与同步发展。
In portable television there exist telecommunications mode and broadcasting mode which have their own advantages or disadvantages in operation ways and information reception.However,the integrated mode established by the cooperation and mutual complement of the above two modes is the ideal operating programme,viewed from the supply chains and reception chains of the portable television industry.And this planning will be based on the cooperation and synchronous development of different businesses and different departments.
出处
《河南社会科学》
北大核心
2007年第2期93-95,共3页
Henan Social Sciences
