摘要
随着互联网的高速发展,Web挖掘由于其独特的优点,在电子商务的应用中扮演了越来越重要的角色。文章主要介绍了Web挖掘的概念和分类,论述了电子商务Web挖掘的过程和方法,最后阐述了Web挖掘在电子商务中的具体应用。
With the rapid speed development of Internet, Web mining which has unique advantages is acting more and more important role in the electronic-commerce application.This article mainly discussed the concept and classification of Web mining,and elaborated the Web mining＇s process and the methods,finally illustrated that the Web mining was concretely applied in E-Commeree.
出处
《福建教育学院学报》
2007年第1期113-115,共3页
Journal of Fujian Institute of Education
