摘要
哈密地处丝绸之路黄金要道,有着丰富的旅游资源,但却长期处于游客“过哈密而不入”的尴尬局面。主要原因在于没有推出一个在哈密旅游大市场格局中具有品牌支撑效应的旅游产品。文章结合哈密旅游业现状,通过对回王府在哈密整体旅游资源中的价值评价,分析了其作为哈密品牌旅游产品的可行性,并对如何有效地开发、利用这一旅游资源提出相应的策略。
Hami is located in the main drag of the Silk Road with abundant tourism resources. But most of tourists don＇t visit Hami even if they pass by. The primary reason is there is not a famous tourism product which can support Hami tourism market. Based on the Hami tourism reality, this paper first appraises the value of the Huiwang Palace in Hami tourism market, and then analyses the feasibility of Huiwang Palace acting as a famous tourism product in Hami and give some strategy.
出处
《新疆师范大学学报（自然科学版）》
2007年第1期83-88,共6页
Journal of Xinjiang Normal University(Natural Sciences Edition)
关键词
哈密
回王府
资源价值
开发
Hami
Huiwang Palace
resource value
development
