摘要
传媒产业化是我国文化产业发展的基本战略。文章通过描述性统计对我国传媒产业近5年发展状况的经验分析表明:无论从市场预期层面,还是从公司自身的经营效绩方面来看,传媒上市公司都优于其他上市公司,传媒产业是我国经济体系中的朝阳产业。
Media industrialization is one of the focuses among the development strategies of our cultural industrialization. Based on the industry＇ s performance in recent five years, this article indicates that the listed companies in the media industry are better than those in other industries and the media industry is one of the industries facing rapid growing and worthwhile investing.
出处
《广州大学学报（社会科学版）》
2007年第1期37-41,共5页
Journal of Guangzhou University:Social Science Edition
基金
广州市哲学社科规划课题
广东省软科学研究计划项目(2005B70101103)
关键词
传媒产业
经营效绩
描述性统计
media industry
business performance
descriptive statistics
