摘要
2005年下半年就民营企业社会责任问题对浙江省企业进行抽样调查,调查结果显示:在浙江省规模以上企业中,民营企业的社会责任意识并不逊于国有企业和外资企业。但是,现阶段民营企业的社会责任意识仍处于初级阶段,他们对企业法律责任的认同要高于对企业伦理责任和慈善责任的认同。同时,民营企业的社会责任行为并不出于单纯的利他动机,而是具有一定的战略意识,这种意识使企业发展与社会发展在深层次上具有内在的一致性,有利于从企业外部推进企业的社会责任实践和企业的可持续发展。
With the rapid growth of Chinese economy and the development of Chinese overseas business, corporate social responsibility （CSR） awareness and performance of private enterprises have received an increasing public attention in China. Zhejiang Province is one of the most developed regions in China known for its development of private enterprises. In order to understand the awareness level of private enterprises on CSR, the authors of this paper, supported by the Zhejiang Enterprise Survey Team, conducted a survey of enterprises in Zhejiang Province in 2005. Questionnaires were answered by CEOs or other high level managers of sample enterprises. Data were collected from 502 valid samples, among which were 55 state-ownedenterprises, 49 foreigner-invested-enterprises, and 398 private enterprises. SPSS statistics software was used as a tool of data analysis.
The results show that： （1） No significant differences were exhibited among private enterprises, state-owned-enterprises and foreigner-invested-enterprises in terms of realization of CSR concepts, recognition of CSR contents, and strategic vision of CSR behavior; （2） From the perspectives of enterprises, the contents of CSR could be reduced into nine factors including, from most strongly agreed to less, honesty in business, responsibility for shareholders, wealth creation, . responsibility for employees, responsibility for consumers, diversity policy, responsibility for community, responsibility for public welfare and voluntarily environmental protection; （3） When CSR programs were assessed from five strategic dimensions, i. e. centrality, specificity, proactivity, voluntarism and visibility, identified by Lee Burke and Jeanne M. Logsdon, more than 70% of private enterprises believe that the CSR programs carried out by the enterprise he or she worked for possessed the characteristics of centrality and voluntarism, more than 60% of private enterprises recognize the proactivity of their CSR programs, about 50 of private enterprises give positive answers to specificity and visibility; （4） Significant differences in CSR awareness were detected when differences in enterprise size, financial performance and stage in business life cycle, state of ISO certification are accounted for. Large and medium-sized private enterprises had a higher level of CSR awareness than small-sized private enterprises, private enterprises in a growth stage with high increase in profit and a mature stage with stable profit had a higher level of CSR awareness than those in a decline stage with decreasing profit. Private enterprises obtained or preparing for ISO9000 or/and ISO14000 certifications had a higher level of CSR awareness than those failed to obtain.
The findings suggest that it is necessary to improve the CSR awareness level of private enterprises so as to meet the expectations of the society. Emphasizing on standardization of management, business performance will be beneficial to enhance the CSR awareness of private enterprises from inside of enterprises. The strategic characteristics of CSR behaviors of private enterprises will make it possible to push CSR practice from outside of the enterprises.
出处
《浙江大学学报（人文社会科学版）》
CSSCI
2007年第2期69-78,共10页
Journal of Zhejiang University:Humanities and Social Sciences
基金
教育部人文社会科学重点基金资助项目(04JJD790004)
关键词
企业社会责任
利益相关者
民营企业
corporate social responsibility
stakeholders
private enterprises
