摘要
ＰＬＣ是市场学中一个重要的理论。本文着重阐述ＰＬＣ理论的内涵、主要内容和作用，分析了发展中国家ＰＬＣ与发达国家所具有的差异性，并根据中国国情，提出ＰＬＣ可划分为５个阶段，同时指出了ＰＬＣ在这５个阶段中的市场营销策略。
PLC is an important theory in marketing. This paper discnsses theconcepts and main content of product life cycle,analyses different stages of product lifecycle in developing and developed countries,and according to national conditions of China, puts forward a theory that product life cycle may be divided into five stages, pointingout the marketing strategies in the five different stages of product life cycle.
出处
《上海海运学院学报》
1996年第4期1-7,共7页
Journal of Shanghai Maritime University
关键词
市场营销
营销策略
产品生命周期
PLC (product Life cycle)
marketing
marketing stratygy
newproduct renewal
