摘要
乡村旅游是现代生态旅游的重要组成部分,农家乐是近20年我国发展最为迅速的乡村旅游形式之一。首先分析了“乡土情结”的由来和与农家乐旅游的紧密联系,进而指出“乡土情结”是旅游者到农家乐去旅游的根本动机,它具体体现在中国人身上就是“土地情结”和“家乡情结”。在此基础上,剖析了农家乐旅游者由“情结”产生的旅游动机和旅游偏好。这类旅游者势必要求体验原汁原味的农家生活情趣,借以慰藉自己的“乡土情结”;然后对南充市近郊农家乐的发展现状和存在的误区进行诊断,以此对南充市近郊农家乐的发展走向提出建议,那就是“走原味之路”。
Rural tourism was one of the important parts of modem eco-tourism.As one kind of rural tourism forms,it developed rapidly in the past 20 years. This paper analyzed the origin of ＂rural complex＂ and its close relationships with farmhouse enjoyment tourism,and pointed out that ＂rural complex＂ was the fundamental motivation that propels went to the farmhouse,which was concretely reflected in the following two aspects from the chinese people ＂land complex＂ and ＂hometown complex＂. Based on that,it tried to analyze the traveling motivation caused by farmhouse enjoyment tourists and their travel preferences, that was to say, these tourists necessarily want to experience the natural tastes of rural life so as to console their＂rural complex＂. In addition,it presented thedevelopment status quo in the suburb of Nanchong,and diagnosed its false development problems. Finally,it gave some suggestion on how to develop farmhouse enjoyment tourists keep rurality.
出处
《资源开发与市场》
CAS
2007年第3期269-271,共3页
Resource Development & Market
基金
四川省教育厅人文社会科学研究科研项目(LY04-20)资助
关键词
农家乐
乡土情结
原生性
旅游偏好
farmhouse enjoyment
rural complex
originality
travel preferences
