摘要
企业成功的关键在于客户的保持和增长。系统的售后行为不仅可以提高客户满意度,扩大市场份额,而且售后行为更加彰显出它在市场营销和企业经营中的独特作用。企业的售后行为的概念远远大于售后服务。因此,将现代营销管理学的理念和方法同企业的售后行为结合起来,对企业利用售后行为提高经营水平是至关重要的。
The success of an enterprise is largely decided by customer mantaince and growth. The systematic aftersale behavior can not only satisfy customer so as to enlarge market share, but also manifest its unique role in marketing and corporate management. The after - sale behavior has a bigger connotation much larger than follow -up sevice. By combining modern marketing theories and after - sale behavior, the paper draws some references for Chinese enterprises to improve their managment by means of after - sale behavior.
出处
《商业研究》
北大核心
2007年第2期204-206,共3页
Commercial Research
关键词
售后行为
客户
满意
企业经营
after - sale
behavior and corporate
management
