摘要
介绍行业竞争结构的概念,通过研究钢丝绳的企业数量和产量,指出我国钢丝绳的行业竞争结构属于分散竞争;对钢丝绳行业进行5因素竞争结构分析,结合5因素图提出改善钢丝绳行业竞争结构的措施建议;用波士顿矩阵的分析方法举例说明钢丝绳企业如何识别自己的企业地位和产品地位,从而对不同的产品或业务采用不同的投资对策。
To introduce the conception of industry competition structure. It is pointed out by researching enterprise quantity and output of wire rope that the industry competition structure of wire rope in China belongs to decentralization competition. The Five-factors competition structure of wire rope industry is analyzed, and combining Five-factors figure, the measure suggestion to improve wire rope industry competition structure are put forward. Using BCG Matrix analysis method illustrate wire rope enterprises how to identify own enterprise position and products position, consequently adopt different investing countermeasures for different products or business.
出处
《金属制品》
2006年第6期1-4,共4页
Metal Products
关键词
钢丝绳
行业竞争结构
5因素分析
企业战略
波士顿矩阵
wire rope
industry competition structure
Five-factors analysis
enterprise stratagem
BCG Matrix
