摘要
采用高等教育与高校新闻宣传史料交叉分析的方法,将高校新闻宣传发展历程分为兴起、正规化、复兴、跃升、多元发展五个阶段,分析各个阶段的成绩和特点,梳理高校新闻宣传工作的发展轨迹,为展示高校新闻宣传工作的发展全貌作了新的探索。
By means of cross-analyzing the historical data of tertiary educatin and journalism and publicity of universities, the development of universities＇ journalism ＆ publicity is divided into five stages： the emergence, standardization, revival, promotion and diversification. The achievements and characteristics of each stage are analyzed so as to demonstrate the development and an overall picture of universities＇ journalism ＆ publicity.
出处
《广州大学学报（社会科学版）》
2006年第12期79-82,共4页
Journal of Guangzhou University:Social Science Edition
关键词
高校
新闻宣传
历程
研究
universities
journalism ＆ publicity
process
research
