摘要
台湾农产品销往大陆,是两岸同胞实现双赢的贸易。目前,受到各方面因素的制约,发展较为缓慢,使其供求信息难以顺畅地传递,营销成本过高,难以满足多层次的消费需求。为了扩大台湾农产品在大陆的营销,必须建立台湾农产品经销制度,定位大陆消费市场,拓宽畅通销售渠道,使供给与需求更加趋于完全均衡。
Taiwan agricultural product sells to the mainland is the trade that both banks compatriot realizes the win-win, at present, restricted by various aspects, the development is slow, causes its supply and demand information smcothly to transmit with difficulty, the cost of marketing is high, meets the multi-level expense need with difficulty, in order to expand the Taiwan agricultural product in the mainland marketing, must establish the sale system of agricultural product, locate the expense market of the mainland, expand the marketing channel, cause the supply and demand even more tends to completely balanced
出处
《商业经济》
2007年第1期48-49,共2页
Business & Economy
基金
黑龙江省哲学社会科学(农业与农村经济)研究基地项目"建设社会主义新农村的理论与政策研究"(05ZD001)的阶段性成果
关键词
台湾农产品
营销
政策
网络大陆市场
Taiwan agricultural product
Marketing
policy
Network mainland market
