摘要
针对当前我国铸造材料市场竞争的实际背景，研究某一市场的进入与退出的决策问题，运用静态博弈与动态博弈的原理和方法，讨论企业对于未进入的市场是否可以进入，以及怎样才能进入的问题；同时讨论如何保住已经占领了的市场和进一步扩大已占领的市场份额、击退竞争对手、获得最大市场利润的问题。
Based on the actual background of foundry material enterprises and taking part in the market competition, the strategic decision of entering into and retreating from one market is investigated. It manipu- lates the rules and methods of the static and dynamic game to discuss ,if the enterprises should enter the mar- ket which hasn＇t been entered and how to enter. It also discusses how to keep the occupied market ,expand the market shares, repel the competitors and finally gain maximum market profit.
出处
《铸造工程》
2006年第4期21-23,共3页
Foundry Engineering
关键词
博弈论
市场
竞争
铸造材料
Game theory
Market
Competition
Foundry material
