期刊文献+

企业新产品研发项目成功标准实证研究——基于不同的产品创新程度 被引量:2

An Empirical Study on the Success Criteria of Enterprise's New Product Development Projects——Based on the Product Innovation Level
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摘要 在国内外相关文献的基础之上,分析了不同产品创新程度对企业新产品研发(NPD)项目成功标准的影响,提出了相关的五条假设,通过对国内82家企业进行问卷调查,对采集的数据进行统计分析后验证了五条假设基本成立。 Based on the relative literature home and abroad, this paper analyzes how different product innovation levels influence the success criteria of enterprise's new product development (NPD). Then this paper proposes five hypothesizes and through statistically analyzing the questionnaire data gathering from 82 domestic enterprises, the five hypothesizes had been confirmed.
出处 《软科学》 CSSCI 2006年第6期106-110,共5页 Soft Science
基金 国防科工委国防基础科研项目(A2720060278) 西北工业大学青年科技创新基金项目(M016214)
关键词 新产品研发项目 实证研究 产品创新 成功标准 new product development projects empirical study product innovation success criteria
  • 相关文献

参考文献10

  • 1Hart.Dimensions of Success in New Product Development:An Exploratory Investigation[J].Journal of Marketing Management,1993,(9):23-41.
  • 2Lim C S,Mohamed M Z.Criteria of Project Success:An Exploratory Reexamination[J].International Journal of Project Management,1999,17 (4):243-248.
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二级参考文献30

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