摘要
姚明作为体育明星,具有体育明星独具的文化蕴涵与功能,他在体育领域的成功以及大众对明星的膜拜,姚明已被视为一种现象:一个代表中国崛起为世界强国的体育符号,一支在中国势不可挡的营销力量,一座通往美国的篮球桥梁,推动世界体育、经济、文化更加紧密互动发展,对我国社会文化产生了深远的影响。
As a sports star, Yao Ming possesses the distinctive culture implication and function of sports stars. Owing to his success in sports area and people＇ s worship, Yao Ming has been regarded as a kind of phenomenon ： a sports symbol for China growing up into a powerful nation, the inevitable marketing strength in China and a bridge leading to America, which boosts interactive development between world sports, economy and culture and has made a profound influence on the social culture in China.
出处
《浙江体育科学》
2006年第6期14-16,共3页
Zhejiang Sport Science
关键词
姚明现象
解析
影响
Yao Ming phenomenon
analyze
influence
