摘要
当一个正在建立竞争优势的小企业试图避免与行业巨大直接竞争时,就要选择并建立自己的市场,应要进行准确的市场定位,结合自身实力,寻找到独特而又适宜的经营领域。因此,小企业只要能够按照细分后的子市场的需求特征和消费个性,把企业定位在消费者心目中所期望的位置上,就能够在竞争中发挥“小而特”、“小而专”、“小而精”的竞争优势。
When a enterprise is developing its own competed advantage, and manage to cwoid competition with big company in business, It should choose to set its own market and to find exact position, in the market, According to its own situation. Find out unique and proper busine~ area. S） if small enterprise find out his proper situation in the view of custom, it will make use of his own advantage,
出处
《华东经济管理》
2006年第11期92-93,共2页
East China Economic Management
关键词
民营企业
利基市场
市场细分
竞争
enterprise
the bassical interesting market
detail market
competition
