7（美）David Aaker & Erich Joachimsthaler 曾晶（译）.品牌领导[M].北京:新华出版社,2001..
8H S Krishnan Characteristics of Memory Associations A Consumer-based Brand Equity Perspective International Journal of Research in Marketing 1996, (13): 389-405.
9David A, Aaker Kevin Lane Keller Consumer Evaluation and Brand Extension, [J] Journal of Marketing, 1990, (54): 27-41.
10Aaker David and Kevin L Keller Consumer Evaluations of Brand Extensions, Journal of Marketing, 54 (January), 27-41.
9Jermi Romaniuk, Byron Sharp, Andrew Ehrenberg. Evidence concerning the importance of perceived brand differentiation. Australa- sian Marketing Journal ,2007,15 (2).
10Mininni Ted. True brand differentiation: not new or improved. Brand Packaging,2005(4).
