摘要
本文依市场营销理论在中国发展的现状为参考,着重介绍在以信息技术为核心的21世纪中国市场营销理论的5大发展主题和8大发展趋势。
This article according to the market marketing theory the present situation which develops in China is the reference, emphatically introduces take the information technology as the core 21st century China market marketing theory 5 big development subject and 8 big development tendencies.
出处
《和田师范专科学校学报》
2006年第6期22-23,共2页
Journal of Hotan Normal College
关键词
市场营销理论
信息时代
互联网络
营销模式
Market marketing theory
Information time
Internet
Markoting pattern
