摘要
我国企业已进入品牌时代,拥有强势品牌者就能掌握市场主动权,因此,加强品牌战略是我国企业发展非常重要的一个环节。企业只有实施正确的品牌战略,着力打造优势品牌,才能在日益激烈的市场竞争中取胜。
The Chinese enterprises have entered into an era of brand recognition. A strong brand gives birth to a market leadership. Brand strategy is important for the development of Chinese enterprises. In the market competition, winners have to implement advantageous market strategies and spare no effort to build up strong brands.
出处
《企业技术开发》
2006年第11期89-91,共3页
Technological Development of Enterprise
关键词
品牌时代
品牌战略
强势品牌
era of brand recognition
brand strategy
strong brand
