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媒体影响力的量化指标 被引量:17

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摘要 面对激烈的竞争,各大媒体纷纷将自身的品牌管理纳入战略规划上来。在品牌管理的众多环节中,媒体的影响力建设是其中的一项重要内容,从某种意义上来说,媒体的品牌管理过程其实就是一个不断扩大、加深媒体影响力的过程。
出处 《新闻实践》 北大核心 2006年第10期15-17,共3页 Practical Journalism
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