摘要
包装设计的最终目的是传达内包装物的特定信息,而这些信息的准确传达又必须经过视觉语法合理、有效的组织与安排,因此在包装设计中,如何运用视觉语法进行设计就显得至关重要。从包装设计的角度出发,提出了包装设计和谐性、整体性、创造性的特点,提出了包装设计中应具备的视觉语法规则,讨论了他们在包装设计中所起的作用。最后结合包装设计实例进行了分析与论证。
The final aims of packaging design are transmitting the special information of the product which is packed. Only when the information is arranged and constructed by the visual syntax seasonally, it would be transmitted validly. Therefore, it is very important to use the visual syntax in packaging design. The features of harmonious, integer, and creation were put forward. The rules were put forward and discussed together with their function in visual syntax from the packaging design perspective. An example was analyzed to demonstrate the points of view.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第5期170-172,259,共4页
Packaging Engineering
基金
国家社会科学基金资助项目(06xmz034)
关键词
视觉语法
包装设计
规则
visual syntax
packaging design
rule
