摘要
旅游节庆以其广泛的影响力和强大的带动作用在全国各地广泛兴起,发展迅速。中国吴桥国际杂技艺术节以独有的特色吸引了国内外众多游客,对提高旅游地形象、带动区域经济的发展发挥着积极的作用。但是目前其提供的产品与服务距市场要求仍然有较大差距,亟需从产品包装形式、服务质量、节庆购物品开发、宣传促销力度以及举办城市的配套设施与服务等方面进行改进,以促进其健康发展。
Tourism festival celebration that has developed rapidly in China are now gaining the nationwide attraction due to their great influence and powerful stimulation effects. China Wuqiao International Circus Festival, a well- known for its distinetive characteristics, has attracted a great number of foreign and domestic visitors, playing an important role in enhancing the image of tourist destination and promoting the development of regional economy.However, the product and service it supplies at present are far from the demand of the market. It is therefore an urgent need to improve its packing form, service quality, souvenir development, power of promotion, the related facilities and service of the host city.
出处
《商业研究》
北大核心
2006年第20期194-196,共3页
Commercial Research
基金
燕山大学博士基金项目(B103)资助
河北省教育厅人文社科项目的部分研究成果
项目编号:S040417
sz040422
关键词
旅游节庆
中国吴桥国际杂技艺术节
品牌
中国
tourism festival celebration
China wuqiao international circus festival
brand
China
