摘要
从上世纪90年代开始,国内兴起了旅游目的地形象策划的研究,用于企业管理的C IS理论也逐渐运用到旅游景区规划当中。对我国旅游景区导入V IS现状、旅游景区导入V IS的构成进行了分析和研究,并以桂林穿山公园导入V IS构想为例,说明了导入V IS对旅游景区品牌形象塑造起到了重要的作用。
Since the nineties of the 20^th century,China has started the studies on brand image of tourist destination and gradually mor and more VIS theories only in previous enterprises management were applied to the schemes for the development of the tourism scenic spots. This paper introduces the current applied VIS,analyses and studies the forms of the applied VIS for the development.and summaries the importance of the applied VIS for brand image establishment in the tourism scenic spots by taking Guilin Chuanshan Park as an example.
出处
《桂林旅游高等专科学校学报》
2006年第5期550-553,共4页
Journal of Guilin Institute of Tourism
