摘要
漓江是桂林的王牌旅游资源,在桂林旅游产品中处于龙头地位。由于全球背景下旅游需求与游客特点发生了比较大的变化,使得以观光型为主的漓江旅游产品受到严峻挑战。从操作层面提出对漓江旅游资源进行有效整合的构想,目的是在保护漓江环境和旅游秩序的基础上,深度挖掘漓江资源潜力,优化漓江游览方式,进一步提高漓江旅游的综合效益。
Li River is the top tour resource of Guilin. However, the famous landscape is facing potential strong challenge owing to the diversification of tourist requirement along with economic globalization. The writer puts forward some measures from the point of operational view in this paper, the aim is to utilize Li River resource adequately, so that the river potential would be excavated deeply, The visit mode would be optimized reasonably.the competitive power would be enhanced as well.
出处
《桂林旅游高等专科学校学报》
2006年第5期539-541,共3页
Journal of Guilin Institute of Tourism
关键词
漓江
旅游资源
整合
Li River
tour resource
conformity
