摘要
顾客价值的实现是一个动态的发展过程,顾客价值的实现度决定着顾客的满意度;企业的市场和价值导向影响着企业实现顾客价值度的评价和企业实现顾客价值的路径选择。影响顾客价值评价的因素既包括财务收益,也包括非财务收益。实现顾客感知价值最大化是提升服务质量的有效路径。
The realization of customer＇s values is a dynamic process and the degree in the realization of customer＇s values determines the degree of customer＇s satisfaction. The market and value orientations in TPL finns influence the evaluation of the degree in the realization of customer＇s value and affect the path choices in the realization of customer＇s value. The factors that influence the evaluation of customer＇s value include not only financial proceeds but also non-financial proceeds. The realization of maximum perceived customer＇s value is an effective path to improve the service quality.
出处
《北京工商大学学报（社会科学版）》
CSSCI
北大核心
2006年第5期41-45,共5页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
基金
博士后研究课题<企业并购中关系资源动态整合研究>阶段性研究成果
国家自然基金项目<基于隐性需求开发的营销模式构建研究>(70572067)阶段性研究成果。
关键词
第三方物流企业
顾客价值
顾客价值评价
TPL firms
customer＇s value
the evaluation of customer＇s value
