摘要
对我国体育产业发展现状、体育用品品牌建设概况及“十一五”期间我国体育用品生产企业应采取的战略等问题进行研究,旨在为我国的体育用品企业站稳国内市场,参与国际竞争提供理论参考。
The paper analyzes current development of Chinese sports industry, the situation of brand construction of sports goods and the strategy of sports goods manufacturing corporations during the period of ＂ 11 th five - year - plan＂. It aims to provide theoretical reference for Chinese sports goods industry to develop steadily in domestic market and participate in international competition.
出处
《成都体育学院学报》
CSSCI
北大核心
2006年第5期18-20,共3页
Journal of Chengdu Sport University
关键词
体育用品
品牌战略
研究
sports goods
brand strategy
research
