摘要
中国的酒文包括酒文,酒德,酒礼,酒具等,历史悠久,而中国的酒广告比较单一,基本以赞扬酒的优良品质为主,为了更好地进行酒广告的创意,应从美酒蕴涵的深刻内涵着手,广告应表现中华民族的传统文化,应体现博大精深的中国酒文化,应从消费者出发,把握其内心情感。
Chinese liquor culture is broad and profound, from liquor works to the liquor morality, from the liquor ritual to the drinking utensils, is manifesting the Chinese nation 5,000 outstanding cultures all. This article is to discuss the way to the creativity of the liquor advertisement from the Chinese liquor culture.
出处
《酿酒》
CAS
2006年第5期15-16,共2页
Liquor Making
关键词
酒文化
酒广告
创意
Chinese liquor culture, Liquor advertisement, Creativity
