摘要
本文基于跨国零售企业性质与资源特征视角,分别运用逻辑推理方法、统计分析方法,分析了跨国零售企业与生产企业相比所具有的多重特殊性、海外市场各种进入模式的内在特性,认为,跨国零售企业母公司对子公司的高控制度追求,有其逻辑上的必然性;而具有高控制特征的独资模式是与零售企业性质与资源特征的最佳匹配。但由于其海外进入模式的具体选择是一个多目标的复杂决策,从而决定其高控制要求实现路径的多元性与特殊性。因此,文章进一步分析了高控制要求的多元实现路径,归纳得出了关于跨国零售企业规模扩张的一般性结论以及需要进一步研究的理论与实践问题。
This paper concludes that the high control exercised by transnational retailers to their subsidiaries is reasonable and the sole proprietorship with high control trend is the optimal pattern for retailing nature and resource characteristics, based on comparison between transnational retailers and manufacturers in terms of overseas market entry modes. The multi-objective decision for overseas entry makes the high control should have multi and special paths. Thus, we analyze the multi-paths for high control and propose general conclusions for transnational retailers' expansion and theoretical and practical issues for further study.
出处
《当代经济科学》
CSSCI
北大核心
2006年第5期59-67,共9页
Modern Economic Science
