摘要
当代大学生的消费心理和行为特点与经济状况和消费结构密切相关。经济状况和消费结构的差异会不同程度地影响大学生的心理成长,在培养大学生提高理财能力,引导他们形成正确的价值观念体系的同时,应注意帮助大学生调整在消费过程中产生的不良情绪。
There is a close relationship between university students＇ consumption psychology, behavior and their economic condition and consumption structure. The difference of economic condition and consumption structure will, to some extent, affect college students＇ psychololgy. So in training and improving their abilities of handling money and leading them to a correct value system, we should help them adjust their passive emotion in consumption.
关键词
大学生消费
消费心理
消费行为
university students＇ consumption
consumption psychology
cunsumption behavior
