摘要
从NBA授权产品销售的角度出发,论证了NBA授权产品销售的含义、授权方式、授权程序及销售方式等,在此基础上,对2004-2005赛季NBA授权产品的种类进行了深入研究,揭示NBA授权产品销售的内在原理。
This paper focuses on marketing of NBA authorizing products, demonstrated the definition, authorizing way, marketing procedure, marketing way. Basing on this, this paper studies the kinds of NBA 04 - 05 season authorizing products, all of which is to tmderstand the inherent operating principle of NBA; meanwhile, it provided experience for CBA.
出处
《西安体育学院学报》
北大核心
2006年第5期19-22,共4页
Journal of Xi'an Physical Education University
关键词
授权产品
含义
方式
程序
authorizing products
definition
authorizing way
marketing procedure
