摘要
深圳华侨城是深圳市最具活力与知名度的多功能社区,华侨城的成功与其自身的建设经营策略是分不开的。华侨城的建设经营策略主要可总结为,打造品牌、获取效益、品牌推广和品牌提升4个方面。研究华侨城的建设经营策略,对我国城市新区开发建设与管理工作具有借鉴意义。
The Overseas Chinese Town （OCT） is the most well-known and vitality multi-functional community in Shenzhen. OCT＇s succeed has a close relationship with its management strategies. OCT＇s management strategies include the following four parts： building brand, gaining benefits, popularizing brand, and improving brand. Studying and summarizing OCT＇s management strategies is significative for construction and management of Chinese new developed areas.
出处
《建筑管理现代化》
2006年第4期8-11,共4页
Construction Management Modernization
关键词
深圳市
华侨城
社区建设
经营策略
Shenzhen City
Overseas Chinese Town （OCT）
community construction
management strategy
