摘要
阐述了图书馆网络营销的概念,分析了图书馆网络营销的产生和目的,并在此基础上提出了图书馆开展网络营销的策略。
This paper expounds the concept of the network marketing of the library, analyzes on the generation and target of the network marketing of the library, and based on this, advances the tactics of developing the network marketing of the library.
出处
《科技情报开发与经济》
2006年第18期65-66,共2页
Sci-Tech Information Development & Economy
关键词
图书馆
信息服务
网络营销
营销策略
library
information service
network marketing
marketing tactics
