摘要
基于国内外最新研究成果对电子商务中个性化服务的W eb使用挖掘进行了深入研究。介绍了个性化服务系统的内涵,提出了W eb使用挖掘的基本过程和关键技术,围绕模式识别,研究了其中的一些关键的数据挖掘技术与算法。最后针对电子商务的个性化服务提出了基于W eb使用挖掘的体系结构,并对其工作流程进行了简略的介绍。
Based on the latest researches, web usage mining applied in personalized service of e-commence is studied. Firstly, the connotation of personalized service is introduced. Then the basic process and critical technology of web usage mining are presented. Based on the mode identification, a mining algorithm is researched. Finally, an architecture of personalized service of e-commence based on web usage mining is put forward and the work flow is introduced.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2006年第8期114-117,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
