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西方消费者怀旧研究评介 被引量:32

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摘要 20世纪90年代以来,消费者怀旧在西方的营销和广告学术及实务领域,甚至在整个社会领域,已成为一个非常普遍的研究主题。本文详尽回顾了西方消费者怀旧研究的发展历程,对西方消费者怀旧的概念、机理研究与相关实证研究进行了梳理与述评。
作者 高辉 卢泰宏
出处 《外国经济与管理》 CSSCI 北大核心 2006年第8期26-33,共8页 Foreign Economics & Management
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