摘要
为了使零售商的价格决策能反映易腐食品的质量波动,在分析微生物预测模型及有效划分市场消费群的基础上,以巴氏奶为例建立了基于货架期的易腐食品捆绑销售模型.系统分析了同种易腐食品货架期变动和质量水平的关系,并通过研究两类消费群在捆绑销售模型下的自选择约束条件,分别给出不考虑货架期情况下零售商采取捆绑销售定价的盈利条件,以及基于货架期情况下实施捆绑销售定价的盈利条件.对于零售商而言,在一定条件下采取基于货架期的巴氏奶捆绑销售定价方案能够获得更高的利润.
In order to make the retailer＇ s pricing decision reflect the quality fluctuation of perishable foods, the bundling selling model based on the shelf life for perishable foods was established by taking pasteurized milk as illustration after effectively partitioning customer-groups among the whole market. By analyzing the relationship between the fluctuation of quality level and the change of shelf life for the same kind of perishable foods, and studying the self-selection constraint conditions for two customer-groups in the bundling selling model, the pay-off conditions in the two different cases were put forward separately. In some conditions, adopting bundling selling based on shelf life can bring higher profits to retailers.
出处
《东南大学学报（自然科学版）》
EI
CAS
CSCD
北大核心
2006年第4期677-680,共4页
Journal of Southeast University：Natural Science Edition
基金
"十五"国家重大科技专项资助项目(2001BA804A041)
江苏省科技攻关资助项目(BE2004311
BE2004313)
关键词
食品供应链
易腐食品
货架期
质量水平
捆绑销售
价格模型
food supply chain
perishable foods
shelf life
quality level
bundling selling
pricing model
